In choosing a potential agent on the selling side of real estate, it is also very important to decide who will represent your interests best. Again, a knowledgeable specialist in selling this type of real estate is paramount. To know the market and what the competitive and comparable properties are selling for is very important to bring the highest and best price to the seller. To capture the greatest number of potential buyers by a strong marketing plan is the single strongest element for a listing agent. How the property is represented and serviced is extremely important to any seller. Does the agent have vast knowledge of the area and do they have assistance in their own personal office to service all the calls/emails that come in on a daily basis. In choosing a trustworthy, professional and ethical agent to handle one of your greatest financial assets should be at the top of the priority list.